OPAP is the biggest gambling and game service with over 4.500 franchised commercial stores allover Greece.
OPAP is also operating under the World Lottery Associations making it operate under the finest and most transparent global gaming standards. Ocrinus as one of the dozens OPAP advertising distributors, it had one and only mission, to excel and make a difference in benchmarks among other advertising agencies.
The Social Marketing section we focused on, was Facebook Ads. OPAP Marketing strategy dictated a priority in Facebook page users interactions.
Thus we decided to follow competition terms implementation in order to fulfill users engagement and reactions. We ran the ads on every device, putting more weight on mobile devices with a proportion of 80% (mobile) to 20% (desktop).
Campaigns ran on a daily basis, covering a plethora of CTAs campaigns. Reports were sent daily and weekly in order to compare the day-to-day performance.
After we evaluated some A/B testings, we managed to optimize the campaigns, declining the average CPC and increasing the average users interactions simultaneously. In the end we have managed to show the final report with a gradual outstanding result.